What is the difference between Facebook Ads and Google Ads?

Quick Answer

Facebook Ads target based on interests/demographics (passive), Google Ads target based on search intent (active).

Detailed Answer

Facebook Ads vs Google Ads:

Facebook Ads (Meta Ads):
- Intent: PASSIVE - users not searching, you interrupt them
- Targeting: Demographics, interests, behaviors, lookalike audiences
- Best for: Brand awareness, B2C products, impulse purchases
- Visual: Image, video, carousel, stories
- Cheaper CPM generally

Google Ads:
- Intent: ACTIVE - users are searching for what you offer
- Targeting: Keywords, location, device, time
- Best for: High-intent leads, B2B, services, local business
- Types: Search, Display, Shopping, YouTube
- Higher intent = better conversion for services

2026 Update: Both platforms now use AI-powered campaigns (Advantage+ and Performance Max)

Example / Code

A dental clinic should use Google Ads for "dentist near me" searches. A clothing brand should use Facebook Ads to showcase products visually.

Interview Tips

Show you understand intent difference. Mention both platforms AI features in 2026.

Common Mistakes

Thinking one is always better than other. The right choice depends on business type and goal.

Related Skills

Landing Pages Conversion Rate Analytics Retargeting

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